The SystemCoek story: empowering Irish marketers with knowledge and confidence

We believe marketing teams deserve a platform that blends research, practice, and community. SystemCoek is that platform—built in Ireland, for Irish professionals shaping global campaigns.

Our mission Meet the team

SystemCoek team collaborating in a modern office

Mission

Elevate marketing excellence across Ireland

SystemCoek equips marketing professionals with strategic tools, actionable knowledge, and a supportive network.

Advance marketing practice through continuous learning.
Create inclusive programmes for professionals at every stage.
Support Irish organisations in reaching global audiences.

Our Values

We operate with integrity, curiosity, and a commitment to shared success. SystemCoek fosters collaboration that drives measurable outcomes.

Integrity Impact Innovation

Our Story

Born from collaboration between strategists, analysts, and educators

SystemCoek emerged from a collective of marketing leaders who saw the need for a dedicated Irish platform bringing together strategy, execution, and ongoing education.

Early pilot programmes connected agency experts, corporate marketing teams, and academic institutions. The results were clear: marketers thrive when given tailored guidance, peer networks, and real market data. SystemCoek now supports professionals from startups to enterprise organisations, helping them grow careers and deliver standout campaigns.

Innovation lab with marketing professionals brainstorming

Leadership Team

Strategists and educators guiding SystemCoek

Our team combines agency experience, brand leadership, and academic partnerships to create programmes that resonate.

Ciara Byrne

Director of Strategic Planning

Ciara brings 15 years of experience advising Irish and European brands on market expansion, measurement, and omnichannel performance.

Aidan Murphy

Head of Analytics Programmes

Aidan leads SystemCoek’s analytics curriculum, translating complex data into actionable storytelling for marketing teams.

Norah Walsh

Learning Experience Director

Norah designs the learner journey, ensuring every course blends research-driven content with practical, real-world application.

Partnerships

Collaborating with Ireland’s marketing community

SystemCoek partners with universities, professional bodies, and industry groups to expand access to marketing excellence.

Academic Alliances

Working with Irish universities to embed industry-ready curricula into marketing programmes.

Industry Collaboratives

Co-developing workshops with sector leaders spanning retail, technology, finance, and public sector.

Community Mentors

Partnering with experienced professionals to support mentees through guided feedback and project reviews.